Buchalter advised Mad Engine, LLC, a leading global licensed apparel company, in its acquisition of Lifted Research Group (LRG), a popular urban streetwear brand. The acquisition marks Mad Engine’s entry into the branded apparel space and also provides a platform for the company to launch additional brands in the future. Over the past 30 years, Mad Engine has become a premier designer, merchandiser, and distributor of licensed apparel, and has worked with licenses such as Marvel, “Star Wars,” Disney, and Nickelodeon. Buchalter’s team was led by Shareholders Jeremy Weitz and Tanya Viner, and Senior Counsel, Jessie Reider.
