Mad Engine, LLC, a leading global licensed apparel company, acquired Neff Headwear, the first solely based snow and skate headwear company in the world, from Marlin Equity Partners and the Neff family for an undisclosed amount. This acquisition is a staple in Mad Engine’s overarching growth strategy to uphold their standing as the industry leader in apparel licensing. Buchalter’s Corporate Practice also advised Mad Engine in its acquisition of LRG, a popular urban streetwear brand, in March. Shaun Neff will stay as the head of Neff and will also take on a new role as Chief Creative Officer at Mad Engine. Buchalter’s team was led by Shareholders Jeremy Weitz and Tanya Viner, Senior Counsel, Jerry Janoff and Jessie Reider.
